Business Is Simple, Man Is Complicated!

Business is simple, so simple! However, when Man brings his complication into business operation and practice, failure becomes commonplace! There’s a misleading theory widespread in the secular world, the consequence of a theory established by so-called business experts deluded by satanic insight in the marketplace of the world.

According to this theory, world’s leading business and investment organizations like Bloomberg theorize that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months – a whopping 80% failure rate. According to CNBC, the number of small-business failures exceeded the number of start-ups for the first time in the year (2014). While 400,000 new businesses are being created annually, 470,000 are closing, leaving a deficit of 70,000, according to the U.S. Census Bureau. According to the Small Business Association (SBA), 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. The SBA goes on to state that only 25% make it to 15 years or more.

However, what these pretenders failed to tell you – perhaps they don’t understand themselves – is that it is not the businesses that failed but the business practitioners that incorporated their human failings into business practice that failed. The foundation of business as established by God is so sound, strong, and fail-proof in itself that it can withstand any condition of the marketplace – even the harshest conditions!

Uncommon examples abound in scripture of businesses started that has lasted as far as history can recount. The most prominent is the business started by Jesus Christ over two thousand years ago – the Church. Jesus declared to His earthly parents “Do you not know I must be about my father’s business” Luke 2:49. Jesus launched that business in Matthew 16:19 “And I tell you that you are Peter and on this rock I will build my church, and the gates of Hades will not overpower it.” The business of Jesus Christ (the Church) and its primary product (Christianity) has lasted for over two years and still counting.

Business indeed is simple. The foundation of business is strong and solid. God founded Business upon a well-structured foundation. Four components make up the business foundation; an understanding of the workability of these components and how they interact to produce a multigenerational phenomenon is what is lacking in entrepreneurial practice in the marketplace – the four components of business foundation are Vision, Administration, Production, and Marketing. When you understand the interplay of these four components and you practice it faithfully and faithfully in your business career, I can assure you that your business will last forever!

Do you remember that after the fall of man, he took up the fallen nature of satan!” This presupposes that man became susceptible to a nature within that brings him under the control of his flesh. Struggle and failure became part of his everyday existence. Embedded deeply in the human nature were the nature of weaknesses and strengths. However, his weaknesses seem to take preeminence because of the influence of satan on earth. When Jesus began His ministry on earth, the Bible said, “He did not need anyone to testify about man, for he knew what was in man” John 2:25. What was it that Jesus knew about man? Jesus knew that the human nature can’t be trusted because of its inherent weaknesses.

Until each individual settles this inherent complication within his human nature by surrendering his life to Jesus Christ and getting filled with the Holy Spirit. After which, the individual submits himself and everything he does in life and business under the authority of the Word, only then he can overcome the inherent human weaknesses within his nature! Otherwise, his inherent complication may continue to compound things for him in life.

John Efetobor is a dynamic pastor, teacher, trainer, business practitioner, investor, author and life coach! He is the creator/founder of Business Diligence and Wealth Ideas Fly. Please visit these sites to access FREE downloads of PDF & Audio formats of all our high-impact messages!

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Creating a Mission Statement Makes Your Business Easier

Utilizing your business mission statement

Many businesses talk about the mission of their company, but do they really live out their mission.

A mission is so much more than a slogan. It is more like a battle cry. It should inspire and motivate everyone in the entire organization. A good mission will

· Help make business decisions easier.

· Help in the hiring and firing process.

· Help in business culture

· Help in communicating the strategy of the business.

A good mission statement makes business decisions easier

Your mission statement defines your business and what you do. It is short and easy to remember, but everyone should understand the meaning behind it.

When a decision is to create a new product because of a trend or fad that is popular, the business owner can turn to the mission to see if it fits what their strategy is. A good mission statement will give boundaries for how a business is run. It should be easy to read the statement and decide what will or will not fit into the growth of the business.

A good mission statement helps with personnel

When it comes to hiring, it is important to find the right fit for your company. There are many strategies that can help any business owner make the right hiring or firing decision. Yet, the mission could be the one true north for guiding your personnel decisions.

A mission statement tells what you do as well as defining your customer base and the ‘attitude’ of your company. One mission statement I read stated, “founded with a rebellious spirit.” That would define the type of person that you would be hiring. You would look for adventure takers and provide an environment around that type of person.

A good mission statement helps business culture

Business culture is defined by the word you use as a business leader. Which of the following best describes your business culture:

· Synergistic

· Rebellious

· Fun

· Stable

· Healthy

· Honest

· Adventurous

· Relentless

· Collaborative

· Driven

· Weird

· Innovative

You could probably add hundreds of words to this list, but as a business owner, what three words define your business culture? Those words can become the backbone to creating an inspiring mission statement.

A great mission statement defines business strategy

The mission is mean to rally the troops. They want to know what they are fighting for and how they are going to fight. If your mission statement is mean to be powerful, you must incorporate your business strategy.

Southwest airlines focused their mission on the price of the flight. That helped them make decisions about how their planes operated, how their crew works, where they went, etc. A simple statement about price helped them decide not to have a first class seating. That gave them more overall seats. Then, they bought all the same type of planes so that all of their mechanical employees could work on any plane without having to learn the differences between the different types of planes.

BONUS: An outstanding mission inspires

This entire article was written in the hopes that every business owner creates a mission that inspires everyone in the entire organization. Make your words fit who you are and give it personality. Find the keywords that spark the heart and emotion of your employees and ignite a fire that will help your business reach new levels of business growth.


A business mission is just one tool that a business owner can use. If the business owner takes the time to create a statement that communicates the business strategy and inspires, it will make running the business much easier. There will be better guidelines to make decisions whether that is in personnel, product development, etc.

Put time and effort to create a mission statement that will WOW your employees and your customers.

Hi, I’m Lyle Huddlestun. If you want to dig a bit deeper into this subject, I created an article to help you sort out all of those business statements we run into when developing our business identity. It’s called “Missions and Visions and Values… Oh, My!” You can read it here:

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Social WiFi Technology, How Automotive Dealerships Use Mobile Marketing to Reach More Local Buyers!

Social WiFi Technology

Helps Automotive Dealerships Close Deals

Mobile marketing made easier with Social WiFi technology. Immediately reach mobile buyers to sell and promote big ticket items like Cars & Trucks to mobile users when they step on your lot before they search your competition.

We have found that dealerships utilizing mobile communication tools are improving the mobile user experience leading to a proven increased ROI.

Potential customers who visit your showroom, service department and dealership lot are the ideal audience for delivering a social marketing messages through social WiFi connections, This method of mobile marketing could make the difference between just looking or buying.

Repeat customers will be more receptive to targeted mobile messages that are designed to encourage purchasing the latest model or benefiting from special dealer offers for new cars, services and parts.

Mobile users are searching and buying big ticket items like Cars & Trucks. Dealerships adopting mobile user technology such as social WiFi hotspots are improving the mobile user experience to increased sales.

Social WiFi Vs. Free WiFi?

A typical WiFi internet connection is located at the dealership, paid monthly for limited bandwidth access, limited control, private or public access. The dealership has limited knowledge who’s logged on/off and for how long, this could be costing the dealership even more money monthly.

A social WiFi hotspot is a WiFi bridge that allows public users access to the internet. Mobile user give permission, sign on with a social media account in exchange for sharing dealership promotions or marketing pages. The dealership marketing department controls the mobile experience, such as length of user time on line, and types of car or truck promotions users purchase, helping the dealership turn the WiFi service into a profitable mobile marketing machine.

Dealership Benefits

This mobile marketing technology helps potential buyers visiting the showroom, service department or parking area surrounding the building direct access to immediate automotive promotions, discounts, overstocked inventory before buyers begin searching the internet for comparative pricing and models. Social WiFi could make the difference between ‘just looking’ and buying.

Mobile Marketing solves two problems for automotive dealerships

  1. Keeps the mobile customers engaged in your dealership before searching competition.
  2. A Mobile opportunity to promote your brand, special offers and capture mobile user contact information

Mobile users look for social WiFi locations to get free internet access while they wait for service, shop or buy. Now the dealership is in control, targeting,. engaging and promoting purchasing opportunities.

Today people routinely use Internet research to compare offers while considering a large purchase. This activity is often overlooked by retailers, most businesses are concerned by the possibility of losing a sale to a website business. What if your social WiFi hotspot could create new ways to communicate directly to your mobile buyers instantly:

How Social Mobile Marketing Works:

  • Directs mobile users to a web page dedicated to helping people buy cars.
  • Captures user contact details and demographic data.
  • Captures details about people looking around the dealership, even when your offices are closed!
  • Communicates with potential buyer with marketing messages, such as 0% financing or free test drives and daily promotions.
  • Follow-up communications to retarget mobile users for days, weeks and months after they visited.
  • Turn an unproductive 10 minutes in your waiting areas into a valuable lead, new car promotion or service appointment
  • Get mobile users to ‘Like’ your automotive Facebook promotion page

Automotive dealerships should be using mobile marketing tools and technologies now as a competitave advantage.

How to install social WiFi hotspots

Installing the technology in your dealership is as easy as an oil change.

You usually receive a specially configured social WiFi router, which plugs into your existing WiFi connection. Make sure you receive “Free WiFi” window or wall stickers and promotional cards to promote your social WiFi to mobile users.

Mobile WiFi hotspot costs less than a few spark plugs per month. Offering the service provides a huge upside for increasing foot traffic and revenues.

Mobile WiFi Coverage

Most indoor areas of car dealerships can be covered by just one social WiFi router, keeping costs to a minimum. Larger buildings, car lots and multi-level locations may require additional coverage.

Ask questions, there are many cost-effective solutions that do not require expensive cabling.

Don’t wait on the automotive industry experts or advertising agencies to get started. You should be telling them to add the service immediately.

This is your competitive edge right now, you must be offering mobile solutions to mobile users. Social WiFi is a game changer for your auto dealership! Mobile customers expect a great mobile experience, otherwise they move on quickly to those that do. Make it work for your dealership!

Social WiFi technology will generate more leads and direct sales for dealerships than social media. A mobile lead generation service that will change the auto industry in every local market world wide.